About the App

The decision to purchase a new motor vehicle is the largest or second largest financial purchase and product selection decision for most consumers. However, the decision process for most consumers when buying a new motor vehicle selection is often extremely confusing and the range of manufacturers, products and model variants is generally overwhelming. It seems obvious that Manufacturers and Car Dealers would enjoy this environment.

The decision for consumers to purchase a new motor vehicle is one of status, personal image and very much an emotional purchase. However, the path that many consumers take toward making their product selection is usually ad-hoc, based on manufacturer marketing, suggestion by family and friends, or perceived practical use.

The motor vehicle industry and its manufacturers have very significant financial resources and bombard consumers with constant advertising via all forms of media, which for many consumers reaches a point of information overload.

It is believed consumers would greatly appreciate some independent guidance or suggestion towards products that are likely to suit their needs, status, and station in life or practical use.

WotWheels – Where buying becomes easy!